tag:blogger.com,1999:blog-4950646123841677238.post6477019002523798433..comments2013-03-28T10:56:24.670-07:00Comments on Noggin the (net)nog: So you've been told to 'Do something' with social media, but nobody can say exactly what?Andrew Whalleyhttp://www.blogger.com/profile/10243584712291925523noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-4950646123841677238.post-2356520746179763022010-11-20T09:01:01.467-08:002010-11-20T09:01:01.467-08:00Hi Andrew,
After reading through your post feedba...Hi Andrew,<br /><br />After reading through your post feedback I understand why you are saying that you firstly need to understand the company’s culture. If the culture of an organisation is not in line with the social elements and transparency of social media it will be reflected in other online forms of communication therefore what you are trying to achieve will be lost and the messages will not be congruent.<br /><br />WendyWendy Kierhttp://www.the-business-mechanic.comnoreply@blogger.comtag:blogger.com,1999:blog-4950646123841677238.post-89964195082467362010-11-04T03:20:28.540-07:002010-11-04T03:20:28.540-07:00Thanks Guys,
Yes I guess as a Marketing strategi...Thanks Guys, <br /><br />Yes I guess as a Marketing strategist first and foremost I'd have to agree that its objectives/goals first becuse then you can choose your comms mix to be most effecive and efficeient in meeting them. I also think this is the best way to be congruent across the different messages and ensure you don't suffer congnitive dissonace in your brand/product vis a vis positioning.Andrew Whalleyhttps://www.blogger.com/profile/10243584712291925523noreply@blogger.comtag:blogger.com,1999:blog-4950646123841677238.post-48871988163681577332010-11-01T03:06:22.482-07:002010-11-01T03:06:22.482-07:00Yes, it's striking that balance between talkin...Yes, it's striking that balance between talking to someone/talking to no-one, building a presence/building a reputation. All of these discussions are about building boudaries between what is seo and what is social media. The SMEs I know who have got it right - they have big background presence AND through forums and special interest groups are talking to real people - are reaping quantum benefits.Malcolm Evanshttp://malcolmevans.orgnoreply@blogger.comtag:blogger.com,1999:blog-4950646123841677238.post-6536415732218697052010-10-29T17:16:48.050-07:002010-10-29T17:16:48.050-07:00For me there's a step before trying to identif...For me there's a step before trying to identify your objectives and that's actually trying to understand what type of business you are. For me, social media is very much about mindset, rather than toolset. What type of culture are you as a company? How do you view your customers? How open are you or do you want to be? Without first understanding such things about itself, a company runs the risk of either running social media as a tactical campaign, or else thinking that by having a Facebook page or a Twitter account it will suddenly become open, authentic, and social. <br /><br />If a company talks about being customer-centric, but fails to actually deliver on that, the likelihood is that it's social approach will be the same. <br /><br />My advice, understand yourself, before you decide whether to use social in PR, marketing or customer service.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4950646123841677238.post-47514935200995673212010-10-27T07:53:58.237-07:002010-10-27T07:53:58.237-07:00Hi Andrew,
This is a great list of things for a bu...Hi Andrew,<br />This is a great list of things for a business to consider when faced with the social media playing field. Do you not think that deciding what a business first wants to achieve is the most important first step before diving in as this will define what they will do, what resources they need and who should be doing it?<br /><br />AdrianAdrian Swinscoehttp://www.adrianswinscoe.comnoreply@blogger.com